Here are some key facts and figures from the independent research carried out at last year’s event:
- 76% of visitors spent up to £50 in 2025.
- The 2025 Christmas Market attracted an average of 3,743 per day, and an increase of nearly 4% from 2024.
- With the average spend data multiplied by the number of visitors, it can be deduced that the overall spend at the Market by visitors in 2025 was approximately £3.5m.
- 81% planned to spend up to two hours at the Market with a further 13% staying for up to three hours.
- Dwell time of more than one hour has increased by 12% from 62% in 2024 to 74% in 2025.
Distance visitors travelled to attend the Christmas Market:
| 0-10 miles |
90.0% |
| 10-15 miles |
6.0% |
| 25+ miles |
4.0% |
|
|
Our Net Promoter Score (NPS) for 2025 was: 53% which is considered an ‘excellent’ score!
Sources:
ServeLegal (Storecheckers), January 2026
Place Informatics, February 2026
Please review the General Information 2026 package, and the Terms and Conditions Document attached. These documents have been prepared to aid in your understanding of the expectations of you and our commitments to you, as a trader at the Christmas Market.
Trading options include the full 33 days, or half-time (17 days first half, 16 days second half). There will only be 1 catering option, for the full 33 days.
If you have any questions, please email: Christmas.market@winchester-cathedral.org.uk. Do read the General Information 2026 package before emailing, as you may find the answers in the information guide.
We look forward to seeing your applications!
With very best wishes,
Yolly Cresswell and Julia Iovio
Head of Commercial and Commercial Administrator, Winchester Cathedral Enterprise Ltd
